Marketing technology company
Sophisticated Marketing Products for Data-Driven Results
What if... we could build a technology company a polished marketplace application to showcase its products?
Our client, a marketing technology company, brings together data, technology, and media activation to deliver seamless data-driven marketing solutions. As a technology enabler, the company powers marketing systems through a proprietary suite of applications that integrate ad tech and martech.
Outsourcing Development Struggles Meant Slower Time to Market
Our client is a data-centric marketing technology company that must quickly develop and deploy new technologies to market in order to remain competitive. The company faced several hurdles to this as a result of previous attempts to outsource development. Problems included cumbersome documentation processes, very little team time alignment, production delays, and a lack of coordination between teams and vendors.
The company needed to produce a marketplace application – essentially an ecommerce site for clients and an advertising product recommendation engine – but development issues were delaying a minimum viable product.
We partnered with our client to implement an agile approach to development that allowed us to produce the product it needed.
Developing a Modern, Big Data Marketplace Platform
Our client wanted a modern way for its customers to browse and purchase its products. To achieve this, we built an internal marketplace application where the company could showcase its product offerings, which is paired with a big data platform on the back end.
We accomplished this by serving as a true partner to the client – not just an outsourced team. Utilizing technology such as AWS, Java, Spring, MySQL, and Angular, we iterated and evolved the product, proactively solving issues in the process.
The result was a sophisticated and polished application featuring a robust, big data back end that interacts with other parts of the client’s larger platform.
Customers are able to access our client’s offerings more simply than ever before, with the easy-to-use marketplace application consistently updating due to the big data back end.
Results
Getting the Right Product to the Right Customer
The new marketplace application gave our client a new way to reach its customers with new products, increasing its competitiveness and attracting more customers. Furthermore, development processes were simplified, technical debt reduced, and cumbersome tasks automated.
Customers are able to access our client’s offerings more simply than ever before, with the easy-to-use marketplace application consistently updating due to the big data back end.
Our client was impressed with our partnership approach, the time we spent making sure we clearly understood the complexity and scale of its business, and our proven expertise in building new products from scratch with sophisticated technologies and frameworks.
