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The Digital Essentials

Digital adoption is an ever-present concern as technologies, processes, and customer expectations evolve. Thriving amid the digital fray requires both a keen sense of mission and the ability to decide which new and emerging trends hold promise – and which ones could push you off the path.

Perficient’s Digital Essentials represent building blocks that champions in every industry must consider as they shape their digital roadmaps.

Explore the Essentials

Frictionless Service
Frictionless service means never getting in the way of the moments that serve your customers, regardless of the way they choose to shop, buy, and interact with you.
Smart Personalization
Smart personalization is knowing how and when to use the knowledge you have to tailor a better, more relevant experience for your customer.
Consumerization
The re-orientation of traditional industries and business models to cater to consumer-based expectations across the board.
Digital Responsibility
Digital responsibility means considering data privacy and transparency concerns, supply chain transparency, responsible sourcing and sustainability, and diversity & inclusion.
Brand-Owned Data Loop
A brand-owned data loop refers to the virtuous cycle of customer data your organization collects firsthand, and using it to drive decisioning and customer experience.
Mobile Evolution
Mobile evolution means moving beyond mobile-first to drive a complete mobile ecosystem that can leverage everything modern mobile architectures have to offer today.
Journey Science
Journey science can help your organization better understand and predict the needs of your customers in real time.
Artificial Intelligence
Often described as the fourth industrial revolution, artificial intelligence is a collection of technologies that has the potential to change nearly every aspect of life as we know it.
Direct-to-Consumer
DTC is more than simply selling direct. It means adopting a 'digital-first' approach across your product development, marketing and distribution.
Cloud Computing
Cloud provides a platform for your brand to reimagine your businesses for the digital age, providing scale, flexibility, and cost efficiency.
Digital Operating Model
A digital operating model mean adopting new internal operating models to better leverage and meet new demands that digital channels are placing on your business.
DesignOps
The role of DesignOps is to streamline and amplify the value of design for both the organization and for its customers.
Product-Oriented Architecture 
Product-oriented architecture is a shift in thinking from monolithic platforms to agile, composable products that transform the way organizations deliver digital experiences.
Employee Experience
How digital and consumerization are conspiring to drive employee engagement and collaboration - and ultimately talent acquisition and retention.   

Get the Digital Essentials in a Portable, Shareable Format

The Digital Essentials, Part 1

A compelling digital strategy aligns customer experiences, business execution, and the right technology as the market and your competition constantly evolve. Our Digital Essentials highlight the most compelling aspects of all three to help you react and respond to this ongoing evolution.

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The Digital Essentials, Part 2

A compelling digital strategy finds a balance between maintaining what you already offer while providing new, disruptive ideas that will get you to next level, hold off competition, and entice new customers. We present five digital essentials to help you rise to the challenge.

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The Digital Essentials, Part 3

Developing a robust digital strategy is both a challenge and an opportunity. Success requires a keen sense of mission and the ability to determine which emerging trends hold promise for your organization – and which could push you off your path. We explore five of the essential technology-driven experiences customers expect, which you may be missing or not fully utilizing.

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An Evolving Series

The Digital Essentials are borne out of our own extensive experience in customer experience and digital transformation, as well as discussions with subject matter experts. However, the Digital Essentials framework was made to be broken and future updates to the series will reflect the changing realities of the digital landscape.

We welcome your feedback as we work to continually shape this collection.

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