The Future of Automotive Customer Experiences

There are five critical pieces of a subscription operating model: Strong customer experience models, order and billing infrastructures, robust content management systems, equipment offerings as a service, and the transformative subscription journey.

A subscription model for automotive options, like models and features, would dramatically shift how cars have been sold for more than a century. OEMs can create lifelong consumer relationships and drive ongoing revenues with automotive subscription services.

Of course, automotive leaders must determine if their organization has the right infrastructure in place to support subscriptions. Carefully calibrating expectations of subscriptions and aligning with the preferences and needs of consumers will enable the subscription operating model to achieve its goals with maximum impact and speed.