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Perficient Strategic Positions

Backed with insights from over 300 strategists and more than 1,500 full-scale digital transformations, our Strategic Positions define the essential capabilities that will shape your organization's digital future.

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Product-Driven Organizations

Embark on a product-driven journey to increase business value and growth.
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Generative AI

Generative AI uses machine learning to create original content from input or examples.
A jetski creating a spiral in the wake.

Customer Data 360

Leverage customer data to improve business outcomes
Yellow door on a brick wall

Direct to Consumer

D2C is more than selling direct. It’s adopting a digital-first approach across your product development, marketing, and distribution.
Snowy mountains

Journey Science

Combine research-based insights with data-driven evidence to understand, predict, and optimize the customer journey.

Customer Experience Management

A stack of packages, tile card.

Direct-to-Consumer (D2C) Manufacturing

Bypass traditional retail channels to build your manufacturing brand and gain control over the customer experience.
An online customer rating survey, tile.

Modern Customer Service

Leading brands transform customer service with AI, data, and automation to prioritize omnichannel, personalization, and self-service for seamless, efficient care.
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CX-Driven Organization

In CX-driven organizations, customer experience isn't just a department, it’s an integral part of business strategy.
A jetski creating a spiral in the wake.

Test Customer Data 360

Leverage customer data to improve business outcomes
A tree with overgrown, sprawling roots.

Test Brand and Customer Loyalty

Retain, Reward, and Connect with Your Customers.
A carousel with purple and yellow glowing lights

Test Brand-owned Data Loop

Leverage data for a great user experience.
A yellow video game controller.

Gamification

Use game design elements to motivate and engage users in non-game contexts.
A tree with overgrown, sprawling roots.

Brand and Customer Loyalty Experiences

Retain, reward, and connect with your customers.
A jetski creating a spiral in the wake.

Customer Data 360

Leverage customer data to improve business outcomes

Automotive Subscription Services

Automotive subscriptions build a lifelong relationship with consumers by providing flexibility for life’s changing needs.
Someone handing a person a set of keys in a car dealership, tile card.

Automotive Direct to Consumer

Put your consumer in the driver’s seat with a user-friendly digital-first experience.
A carousel with purple and yellow glowing lights

Brand-owned Data Loop

Leverage data for a great user experience.
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Smart Personalization

Tailor a more relevant and meaningful user experience.
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Digital Responsibility

Digital responsibility is a cornerstone of consumer trust.
A close-up of a woman's face

Consumerization

Adapting tools and technology to meet the needs of everyday consumers.
Snowy mountains

Journey Science

Combine research-based insights with data-driven evidence to understand, predict, and optimize the customer journey.
A man standing and facing a starry night sky

Frictionless Service

Never get in the way of your customers – enable interactions through any channel they choose.
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Technology Infrastructure

Digital Cubes

Headless Commerce

De-couple your front- and back-end systems to leverage best-in-class technology to meet customer expectations and accelerate experiences.
An oil worker using a tablet at a drilling site, tile card.

ESG in the Oil & Gas Industry

Environmental, social, and governance (ESG) tracking and reporting capabilities enable oil & gas companies to assess and improve KPIs.
Lots of lines converging into one arrow moving forward, tile.

Unified Commerce

Have an ongoing dialogue with your customers.
Infinity symbol made of glowing white dots.

DataOps

The process of building solutions to reduce the time between identifying data needs and delivery.
Abstract blue and purple circle art

Data Operating Models

A data operating model is a set of principles related to building a data-driven organization.
Digital Cloud in a circuit board.

Cloud Strategy

Maximize growth with a tailored strategy for innovation, efficiency, and value enhancement through strategic cloud evolution.
A blue cloud raining confetti, tile.

Cloud Portfolio Modernization

Transform applications with cloud-native services, enhance agility, ensure resilience through migration and automation.

App Modernization

Revitalize your business with strategic app modernization. Enhance agility, security, and innovation for lasting success.
An abstract computer-generated blue cloud

Cloud Computing

Cloud allows you to reimagine your business for the digital age by providing scale, flexibility, and cost efficiency.
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Business Operations

Red arrows pointing in one direction and one blue arrow pointing in the opposite direction.

Exception-Based Reports (EBR)

Exception-based reporting is a data analysis approach that detects deviations between actual performance and expected outcomes.
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DesignOps

The role of DesignOps is to streamline and amplify the value of design for both the organization and its customers.
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Digital Business Models

Product-Driven Organizations

Embark on a product-driven journey to increase business value and growth.
A person holding a funnel and data being put through it.

Data Monetization

Data monetization is the process of leveraging internal and external data to gain measurable economic benefit.
A phone app with multiple services offered on it.

Manufacturing Subscription Services

A subscription model is a direct-to-consumer approach that helps manufacturers build recurring revenue and brand loyalty.

Social Commerce

Social commerce enables brands to offer products and services through channels where customers spend their time.
Yellow door on a brick wall

Direct to Consumer

D2C is more than selling direct. It’s adopting a digital-first approach across your product development, marketing, and distribution.
A graphic of three gears

Digital Operating Model

A digital operating model adopts new internal operating models to better leverage digital channels.
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Advanced Technologies

Automotive EV Charging

Electric Vehicle Charging

Widespread EV adoption must be preceded by reliable, consistent, accessible, and customer-centric EV charging capabilities.
Generative AI Brain graphic

Generative AI

Generative AI uses machine learning to create original content from input or examples.
Dollar sign with arrows around it, tile card.

Performance Intelligence

PI is a predictive modeling approach that extends traditional financial data sets to gain deeper future performance insights.
Autonomous Vehicles

Autonomous Vehicles

Built-in sensors, GPS navigation, wireless communication, and IoT devices are enabling a future of autonomous driving.
An electric vehicle charging, tile card.

Automotive Electrification

Electric vehicle market penetration involves advanced technology, government regulation, and consumer acceptance.
A man holding a tablet with auto icons outside the screen.

Automotive Mobility

Automotive Mobility puts the consumer at the center of transportation, transitioning from “car ownership” to “car usership.”
Cars driving in a roundabout connected by datapoints.

Connected Vehicles

Connected vehicles communicate over wireless networks with nearby devices, enabling new automotive opportunities.

Artificial Intelligence

AI is a collection of technologies that presents the potential to change nearly every aspect of our lives.
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Digital Technologies

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Automotive Digital First

OEMs that want to delight customers and drive sales must engage digitally throughout the buyer journey.
Oil rig made of glowing dots.

Digital Oilfield

Digital oilfield connects information, people, and processes to maximize asset performance and value across production.
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Mobile Evolution

Create a complete mobile ecosystem that can leverage everything modern mobile architectures have to offer.
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Meeting the Challenges of Transformation

What is a Strategic Position?

How can my organization leverage Strategic Positions?

How can I turn Strategic Positions insights into an action plan?

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