Leverage Customer Data to Improve Business Outcomes

Customer Data 360 is the strategy, tactics, processes, and technology that leverage customer data to improve business outcomes. Most critically, this includes how operations and sales leverage data and insights to achieve business outcomes.

Executives leveraging their CRM as a data, insights, and activation platform need to re-evaluate their approach.

An effective data-driven strategy enables organizations to measure demand, bring innovations to market, and to effectively budget and operationalize initiatives.

Not only is Customer Data 360 the primary driver of sales across all channels, but this data is also the source of leading indicators for all lines of the business to accurately assess business performance.

Some organizations are only leveraging their CRM for these types of insights; using it as a large data management platform that spans marketing, sales, and service. But by trying to be an enterprise-wide solution for managing customer data and interactions, modern CRMs have become complex systems that fail to serve the needs of core users. Simply put, CRMs do too much.

Organizations that rely on their CRM to do more than simple data manipulation or sales cycle analytics need to adopt a modern customer data strategy.