What Is Cloud Computing?
Cloud computing is not a new concept, but its meaning has evolved as cloud’s capabilities and usage have expanded. The cloud is no longer simply a place, it’s a collection of connected platforms with uses ranging from improving a single process to enabling a larger digital transformation.
Consumers expect immediate, unlimited, and uninterrupted access to information. Cloud provides a platform for brands to reimagine their businesses for the digital age by providing scale, flexibility, and cost efficiency.
Cloud provides a foundation for companies to reimagine their businesses for the digital age. It is at the core of many digital transformation initiatives because it includes the capabilities organizations of every size want to achieve: scalability and elasticity, cost efficiency, and room for innovation.
As Elias Khnaser, a VP analyst at Gartner, puts it, “If you have not developed a cloud-first strategy yet, you are likely falling behind your competitors.” Cloud is no longer a competitive differentiator. Considering how ubiquitous cloud has become, the question is no longer, “Should you be leveraging the cloud?” but, “How should you take advantage of it and to what extent?
Cloud has increased the pace of innovation by changing the way organizations design, build, and run the applications that power internal processes and external customer experiences. Additionally, it levels the playing field between the long-established enterprises and nimble new startups, which are now often competing for the same customers’ attention.
